A SQUEEZE away from another WORLD
Squeeze to feel, shift to be.
A NOTE FROM OUR FOUNDER
In every moment, a choice creates a new world—if I had chosen another city, a different career, or even a different version of myself, what would my life look like in those parallel realities? One day, by chance, I stumbled upon the gateway to these worlds, a switch I called Softcore. From that moment, I began to experience countless lives across infinite universes, each one a different version of who I could have been. I took those memories, those emotions, and transformed them into playful, comforting squishies.
I hope they become your everyday escape, offering a moment of joy, relief, and a glimpse into another world. Let’s travel through these worlds.
Tactile Therapy
We design high-quality handmade fidget toys for modern souls —urban dreamers, overthinkers, and those quietly carrying their own storms.
Each Softcore piece invites you to squeeze, stretch, or simply breathe —a gentle ritual to release pressure and rediscover your emotional center.
Our Promises
We believe trust is built through care, clarity, and consistency.
Here’s what you can always expect from us:
TACTICLE， Transformative， and INTENTIONAL
OUR VALUES
To build the Softcore Universe :
A place where softness connects us, emotions are shared, and every squeeze becomes a story of self-discovery.
What We Create
We build emotional containers disguised as cute fidget toys.
Every piece is handmade — a tiny gateway to a parallel world where Soru lives many lives.
Through touch, you can travel there too.
Our Vision
To build the Softcore Universe —
a place where softness connects us, emotions are shared,
and every squeeze becomes a story of self-discovery.
Hand Crafted
Handmade, soft, and never exactly the same.
Innovative Design
Every blind box is thoughtfully designed
Fun Collection
Each piece carries a small story of Soru
Gentle Stress Relief
Let's dive into Softcore Universe.